STEP 1: Discovery
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Marketing Needs Assessment
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Client / Category Research
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Profile Target Demo
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Identify Challenges
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Determine Goals
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Analysis of Competition
STEP 2: Development
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Media Strategy
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Media Research
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Media Mix
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Establish Recommendation
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Media Plan
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Determine Success Metrics
STEP 3: Execution
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Negotiation
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Opportunities
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Strategic Partners
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Placement of Media
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Added Value
STEP 4: Evaluation
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Tracking
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Optimization
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Post Buys
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Analysis
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ROI
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Efficiencies