Our Process

STEP 1: Discovery

Media Buying Strategy - Discovery
Media Buying Strategy - Marketing Needs Assessment
Marketing Needs Assessment
Media Buying Strategy - Client
Client / Category Research
Media Buying Strategy - Profile Target Demo
Profile Target Demo
Media Buying Strategy - Identify Challenges
Identify Challenges
Media Buying Strategy - Determine Goals
Determine Goals
Media Buying Strategy - Analysis of Competition
Analysis of Competition

STEP 2: Development

Media Buying Strategy - Development
Media Strategy
Media Strategy
Media Research
Media Research
Media Mix
Media Mix
Establish Recommendation
Establish Recommendation
Media Plan
Media Plan
Determine Success Metrics
Determine Success Metrics

STEP 3: Execution

Media Buying Strategy - Execution
Negotiation
Negotiation
Opportunities
Opportunities
Strategic Partners
Strategic Partners
Placement of Media
Placement of Media
Added Value
Added Value

STEP 4: Evaluation

Media Buying Strategy - Evaluation
Tracking
Tracking
Optimization
Optimization
Post Buys
Post Buys
Analysis
Analysis
ROI
ROI
Efficiencies
Efficiencies