STEP 1: Discovery

Marketing Needs Assessment
Client / Category Research
Profile Target Demo
Identify Challenges
Determine Goals
Analysis of Competition

STEP 2: Development

Media Strategy
Media Research
Media Mix
Establish Recommendation
Media Plan
Determine Success Metrics

STEP 3: Execution

Negotiation
Opportunities
Strategic Partners
Placement of Media
Added Value

STEP 4: Evaluation

Tracking
Optimization
Post Buys
Analysis
ROI
Efficiencies