The scope of work varies from project to project. We work with clients to discover and help define what is unique about their product or service and then determine the target audience. Typical media services include:

Marketing Needs Assessment

  • Media brief developed as basis for media strategy and planning
  • Research and analysis of client and client’s competitors

Media Strategy and Planning

  • Review all available media based on each client’s unique needs, goals and budgets
  • Establish media recommendations and approved media plan
  • Coordinate the creative vision and ensure proper execution and delivery

Media Negotiations

  • Negotiation and placement of all media
  • TV, radio, print, out of home, digital, outdoor, mobile, product placement, and event marketing
  • Permission marketing – including Social Media and E-Mail Marketing
  • Includes added value and promotional elements

Campaign Stewardship

  • Monitor campaign as it is airing to ensure accurate performance

Client Service

  • Regular status updates with client as requested and/or needed
  • Ongoing correspondence detailing account activity, results feedback
  • Reconcile all vendor invoices
  • Work with co-op/client’s vendors as needed

Promotions and Events

  • Concept and execution of media promotions and events
  • Coordination of events with all media vendors and client participants

Post-Campaign Analysis

  • Provide post buy analysis of actual delivery of media
  • Full recap of promotions and events