Marketing Needs Assessment
- Media brief developed as basis for media strategy and planning
- Research and analysis of client and client’s competitors
Media Strategy and Planning
- Review all available media based on each client’s unique needs, goals and budgets
- Establish media recommendations and approved media plan
- Coordinate the creative vision and ensure proper execution and delivery
Media Negotiations
- Negotiation and placement of all media
- TV, radio, print, out of home, digital, outdoor, mobile, product placement, and event marketing
- Permission marketing – including Social Media and E-Mail Marketing
- Includes added value and promotional elements
Campaign Stewardship
- Monitor campaign as it is airing to ensure accurate performance
Client Service
- Regular status updates with client as requested and/or needed
- Ongoing correspondence detailing account activity, results feedback
- Reconcile all vendor invoices
- Work with co-op/client’s vendors as needed
Promotions and Events
- Concept and execution of media promotions and events
- Coordination of events with all media vendors and client participants
Post-Campaign Analysis
- Provide post buy analysis of actual delivery of media
- Full recap of promotions and events